ENTROPIA is an event-series around electronic dance music.
Entropia aims to combine audio and visual presentation of music and create a unique experience for the audience.
During my bachelor thesis I was working on developing brand's DNA, building marketing strategy for running the concept of Entropia.
I run in-depth situation analysis for the brand to establish it's DNA,
USPs and ESPs and the market overview.
USPs and ESPs and the market overview.
I developed a marketing strategy with a customer-driven approach
as well as constructed an integrated marketing program
that aims to build profitable relationships
and capture value from the audience, in return.
as well as constructed an integrated marketing program
that aims to build profitable relationships
and capture value from the audience, in return.
