The first brand identity that designs I would like to share is a rebrand of a danish jewellery brand, MÖSS.
My task was to develop a refreshed look for the brand that aims to target young women that love being curious, aware and unique.
Therefore, I designed a new brand name using a serif typeface, Didot, with a unique especially designed for the brand special character in the letter "Ö" that also became the brand's new logo.
It represents love and unity.
The chosen colours are youthful and playful and so is the brand architecture with the accent of elegancy and luxury to it.
The second brand identity that designs I would like to share is yet another rebrand of a Danish-based collective from Aalborg, OPEN.
The collective organises events around electronic dance music and aims to spread the knowledge about EDM among Danes.
First I investigated and help the collective clarify the mission, philosophy, values and aesthetic of OPEN.
"Our mission is to participate in creating the electronic scene in Denmark through organising events around EDM as well as sharing relevant content with our audience."
"Our values and philosophy is to be inclusive and open, to evoke emotions as joy, freedom, energy and positivity."
Based on what was stated above, I've designed a new brand name, logo, brand colours and brand architecture for OPEN.
As the third example of my work I chose to showcase a brand's identity of a new gastronomy business, 3 GUYS 1 GRILL.
I was asked to represent visually what this Danish start-up stands for.
Their concept focuses on developing the best tasting burgers and hotdogs.
Their mantra is to "keep it simple, use the best ingredients and homemade relish, grill to perfection with fire and love."
Their mantra is to "keep it simple, use the best ingredients and homemade relish, grill to perfection with fire and love."
I have designed the logo that also works as the brand's name.
To do so, I used the sans serif mono font, Motor-Stencil.
The branding elements were incorporated in the clothing of the team for their launching event on the 12.03.22.
To do so, I used the sans serif mono font, Motor-Stencil.
The branding elements were incorporated in the clothing of the team for their launching event on the 12.03.22.
I have designed their MENU banner as well as graphics and a promo video for their newly established SOME channels.
